Since modern business analytics is still an evolving concept that changes with the ebb and flow of technology, business analytics degree holders can find themselves in the unique position of influencing how a business reacts to the concept’s evolution. Strong organization - necessary for extrapolating data from a diverse number of sources.Effective communication - important in accurately sharing data-driven results and recommendations with company executives, department leaders, and other key individuals.Critical thinking and problem-solving - crucial to effectively make sense of the increasingly large and diverse amount of data.The most obvious skill to possess is strong analytical expertise: The ability to collect, view, and interpret data is fundamental to any analytics-based position. Several core competencies are considered essential for success in the business analytics field. The determination of what works and what doesn’t can lead to the development of strategies designed to correct deficiencies and fortify successful plans, setting a company up for more robust growth. This can be broken down into various business categories or metrics, such as financial growth or product penetration in a target market.Ī business analytics degree can help professionals interpret data accurately, which, in turn, can enable them to identify the strengths and weaknesses in various company strategies. The concept builds upon the practice of researching, collecting, analyzing, and interpreting information from numerous sources to gauge a company’s performance. To understand what a business analytics degree is, it’s important to understand business analytics. Learn More What is a business analytics degree? This value is reflected through a wide array of intriguing career choices. This growth makes individuals with the knowledge and skills to effectively collect and interpret data from these broad sources increasingly valuable in the world of business. As technological innovation continues to flourish, big data’s “three V’s” - volume of information, velocity of collection, and variety of data scope - will continue to expand. Students who find math and analysis interesting may enjoy business analytics.īig data builds information from an increasingly diverse number of sources. Working with large amounts of data requires a keen interest in mathematical formulas and databases, as well as a desire to seek highly focused business solutions based on a thorough analysis of all relevant data. An online masters in business data analytics may help prepare students to enter any of these fields.Īnalyze big data : Become a numbers expert There are quite a few things you can do with a business analytics degree.Īmong the many specialties associated with business analytics are marketing research analysts, operations research analysts, data and analytics managers, financial and budget analysts, cost estimators, statisticians, and visualization experts/modelers. The business analytics and data scientist career fields were born of a need to sift through petabytes (one petabyte is a million gigabytes) of data in search of valuable business intelligence and insights that influence corporate decisions. Financial transactions, browsing habits and internet searches, smartphone data, social media activity, blog comments, mobile messaging data, pictures and videos, email, and television watching habits – everything we do is cataloged and analyzed. Since the dawn of the internet era, data has been aggregated en masse into incomprehensibly large data warehouses.